This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Newspaper ad revenue declined another 4% year over year, to $19.9 billion – less than half of what it was a decade ago.
Even as mobile and social news habits evolve, legacy platforms have by no means been abandoned, though some are faring better than others.
Most Popular Sources Of News: The younger you are, the more likely you’ll turn to social media for your news.
Search engines remained the most popular source that internet users turned to first for business information, cited by 31%, up from 29% the prior year.
Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.
Total unique visitors to US newspaper websites rose 17% year over year to 166 million, compared with 142 million in October 2013.
Organic search remains the leading method by which US adults find online information and websites.
Mobile-only news readers represented the largest portion of the digital newspaper audience, at 38% of the total.