Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
More than nine in 10 mothers with children under 18 in the household are internet users.
Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.
Trust in the mass media remains at a record low among Americans.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Males were the driving force behind mobile-only newspaper readership gains.