More than nine in 10 mothers with children under 18 in the household are internet users.
Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.
Trust in the mass media remains at a record low among Americans.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Males were the driving force behind mobile-only newspaper readership gains.
Parents are the top source of health information for teen Millennials (13-18), 55% of whom say they get ‘a lot’ of health information from them.
Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day,
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.