People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.