Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
More than nine in 10 mothers with children under 18 in the household are internet users.
Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.
Trust in the mass media remains at a record low among Americans.