Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).