Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news.