Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
Mobile-only news readers represented the largest portion of the digital newspaper audience, at 38% of the total.
80% of US adult internet users accessed digital news content.
Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.
Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent.
And half of American Facebook users get their news there.
71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group.
US consumers spent an average of 37 minutes daily on social networks in 2012.
The average daily time spent online reached 3 hours, 7 minutes last year, up from just less than 3 hours in 2011.
Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.