Among paid media channels, traditional media outperform online and mobile ads in trust.
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Baby Boomers are projected to soon account for 70% of disposable income.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Newspaper ad revenue declined another 4% year over year, to $19.9 billion – less than half of what it was a decade ago.
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.
US small and medium-sized businesses were seeing more success with their website than any other channel.