The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Baby Boomers are projected to soon account for 70% of disposable income.