The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.
Traditional, unsexy articles are still the most popular format for news content. Nearly six in 10 internet users said they had read an article in the past week.
Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.
More than a third (35%) of the videos depicted devastating or intensely graphic images.