Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.
There is a sharp drop off in newscast listening when a cast exceeds five minutes.
Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less.
40% said a main reason for listening to AM/FM radio is to get in a better mood, with another 40% citing this as an important reason.
42% of US smart phone owners and 40% of tablet owners considered their laptop or desktop computers their primary news source.
70% of mobile news app users got their news digitally, nearly twice as many as among mobile internet users who had not downloaded a news app.
A June survey from Pew put digital just 16 percentage points behind TV as the source where US news consumers got their news.