US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.
All groups were significantly more likely to click on articles rather than videos if they were linked to from content they found interesting.
US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.