Posts Tagged ‘News Marketing’
Mobile Content Activities, June 2012 [CHART]
Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.
Read MoreTime Spent With Mobile Apps By Category, November 2012 [CHART]
US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.
Read MoreDemographics Of Related Content Clickers By Content Category, October 2012 [TABLE]
All groups were significantly more likely to click on articles rather than videos if they were linked to from content they found interesting.
Read MoreMobile App Growth By Category, May 2012 [CHART]
US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).
Read MoreDevice On Which News Consumers Prefer To See Ads, August 2012 [CHART]
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
Read MoreMost Popular Digital News Sources, October 2012 [CHART]
A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.
Read MoreTop 8 Types Of Videos Tablet Users Favor [CHART]
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
Read MoreTop Content Consumed Weekly On Tablets [CHART]
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
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