Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.
Many people look to social media for their news consumption. This chart shows where.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.