This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.
35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
Netflix reached nearly 54.5 million subscribers worldwide in 2014.
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
Amazon enjoys the best public perception for the second consecutive year.
33% of US digital video viewers used Facebook, trailing YouTube’s 75%, but a greater percentage than other well-known video services like Netflix and Hulu.
After being named the brand of the year in 2013, Google was in the thick of things again in 2014.
27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.