Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
80% of digital videos viewed on a TV are accessed via subscription streaming services.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.
Between February 2014 and August 2015, the share of US Netflix users who didn’t watch any original content dropped by one-third.
Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.