68.9% said they had used the internet for more than 10 years, and 84.4% said they accessed the web several times each day.
Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.
54% of consumers report having access to a smartphone with Internet access – approaching the number of consumers with a laptop and/or desktop computer.
The overall online penetration rate in the U.S. has stabilized at 79 percent.
Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.
via marketingcharts.com Parents are showing healthy levels of new media and technology adoption, according to June 2012 Ipsos MediaCT survey results. Among parents of children aged 6-12, 69% own a cell phone that can access the internet, while 37% own a tablet, and 26% an e-reader. To put those latter numbers in perspective, January 2012 […]