Major ISPs such as Comcast, AT&T and Verizon have recently made (or are planning to make) large investments in content companies.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot.
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.
This infographic by Made By Oomph explains forty messages hidden within famous brand logos.
Netflix is among the top-3 “cool” networks or services for a leading 26% of TV viewers aged 18-49.
Advertising on Sunday Night Football costs about $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games,
FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.
31.7% of tablet owners said they had downloaded a network TV tablet app.
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals.