Highly engaged fans (43%) are 2x more likely to stream NFL games on their mobile device compared to casual fans (21%).
NFL fans use their mobile devices in the stadium to take pictures (57%), text (46%), post to social media (34%), check NFL scores or Fantasy Football stats (33%) or shop for NFL merchandise (7%).
One in three football fans share NFL information via their mobile device, according to a RadiumOne mobile survey.
Over one third of respondents who attend NFL games use their mobile devices in the stadium.
77% of fans have 2-3 NFL focused apps (ESPN/Yahoo) on their smartphone for real-time monitoring, according to a RadiumOne mobile survey.
54% of fans engage with NFL content on their mobile devices, according to a RadiumOne mobile survey.
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
US adults will spend an average $68.27 on Super Bowl-related items.
comScore’s ranking of top sports sites by monthly unique visitors over a two-year period showed Yahoo! Sports in the lead, with 52.75 million unique visitors in September 2013.
Advertising on Sunday Night Football costs about $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games,