Nine out of 10 US agency execs reported being likely to use Facebook for clients’ social campaigns.
Executives favored the well-established platforms of Facebook and Twitter as social media networks on which to maintain a business presence.
Facebook is the top social site among Hispanics, followed distantly by LinkedIn.
Email took the greatest amount of time per week, at 7.8 hours.
Email and Facebook each saw 87% of respondents logging in weekly to communicate with others.
Teen girls who are social media users are much more likely than boys to maintain an account on Twitter (31% vs. 21%).
Some 94% of teen social media users say they have a Facebook profile, and 81% say that Facebook is the profile they use most often.
One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.
83% of radio listeners in the US have a profile on a social networking site.
22% of respondents to TripAdvisor’s survey said they found Google+ to be the most useful social network for travel planning.