YouTube is the most popular channel among all generations for product review videos.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.