Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
Roughly 7 in 10 US adults who have a TV or other device connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Ebook sales will reach $4.25 billion in 2015, accounting for 43.3% of US mobile download and in-app revenues in 2015.
Mobile content revenues in the US will total $9.82 billion in 2015, a 10.3% increase from 2014.
Podcast listeners are now listening to more podcast audio than any other form of audio.
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.