e-Strategy Trends’ continually updated collection of music marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
This year, 58.4 million people in the US will use Spotify, making up 20.8% of internet users, according to eMarketer estimates. In contrast, Pandora will have 75.9 million users in the US this year. However, we expect Pandora’s US user base to decline slightly through the forecast period, while Spotify will see double-digit growth in 2018, as…Read More
Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. The most enaging topics posted as video content to Facebook include food, fashion and beauty, animals, do-it-yourself, and humor. The least engaging topics include finance and stocks, real estate, marketing and cars.Read More
Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?Read More
Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year over year.Read More
Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.Read More
The majority of adults in the US engage with a variety of media on a regular basis, ranging from watching shows and episodes to listening to music, checking social media and watching short videos.Read More