Multitasking

Multitainment In Australia [CHART]

via emarketer.com According to a May 2012 Deloitte study, “Vox Populi: State of the Media Democracy,” a majority of consumers in Australia, like in the US, are multitasking while watching TV. The survey for the report, conducted from November to December 2011, found that only 40% of people focused solely on TV while watching; the…

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TV Activities Of Online Americans [CHART]

via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video clips on social networks, 57% chatted with friends…

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How Multiscreen Consumers Learn Of New Products & Services [CHART]

via marketingcharts.com Not surprisingly, the more screens a consumer uses, the more likely he or she is to discover and research products online, versus offline. While 75% of two-screen (2SCRN) consumers list offline sources like word-of-mouth, catalogs and television as their primary way of discovering new products, that percentage drops to 63% for 4SCRN consumers.…

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Multitainment Attention By Device [CHART]

via marketingcharts.com TV viewers might be busy playing games on their smartphones or using social networks on their tablets, but it looks like they still give most of their attention to TV, according to a May 2012 study from the Internet Advertising Bureau (IAB). In fact, while simultaneously engaging in TV-related activities on their devices,…

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TV Multitasking By Device [CHART]

via marketingcharts.com 63% of live TV viewers and 66% of DVR TV viewers say they used another device at least once the last time they watched TV, with the most common device used being a computer (53% and 50%, respectively), according to [pdf] a May 2012 report from the Internet Advertising Bureau. 16% of live…

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