Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year.
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use.
This infographic from Genetech illustrates five reasons you should adopt responsive web design.
Facebook and Twitter were the social networks female internet users were most likely to use during the Academy Awards, cited by 82.15% and 61.23% of respondents, respectively.
97% said they would use social media while viewing the Oscars.
Smart phone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices.
Three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen.
This infographic from Crowdtap illustrates the social side of Super Bowl ads.