TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV.
Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI.
Facebook tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.
Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities.
Almost two-thirds of respondents report watching more TV overall since they began using TVE applications.
Social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK.
Nearly half of adult US internet users said that being able to watch the soccer games on multiple devices was important to them.
Almost half (46.3%) of Italian smart phone users who used their phone for any activity related to a TV program said they visited social networks.
Those who do use social with TV don’t just do so during a live broadcast.
The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.