Posts Tagged ‘Multitainment’
Media Multitaskers By Age & Gender, July 2014 [CHART]
Some 43% of US adults are media multitaskers who regularly go online while watching TV.
Read MoreTV Commercial Viewing Frequency, July 2014 [CHART]
TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV.
Read MoreTV & Twitter Behavior, June 2014 [TABLE]
Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI.
Read MoreMultitainment Behavior Of World Cup Viewers [CHART]
Facebook tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.
Read MoreDemographics Of Hispanics Second Screeners, May 2014 [CHART]
Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities.
Read MoreAttitudes Toward TV Everywhere, May 2014 [TABLE]
Almost two-thirds of respondents report watching more TV overall since they began using TVE applications.
Read MoreUK Multitainment Use By Age, February 2014 [CHART]
Social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK.
Read MoreAttitudes Toward Watching The World Cup Online, February 2014 [CHART]
Nearly half of adult US internet users said that being able to watch the soccer games on multiple devices was important to them.
Read MoreItalian Multitainment Activities, November 2013 [CHART]
Almost half (46.3%) of Italian smart phone users who used their phone for any activity related to a TV program said they visited social networks.
Read MoreWhen Twitter Users Tweet About Television Shows, January 2014 [CHART]
Those who do use social with TV don’t just do so during a live broadcast.
Read More