Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.
Many people use another device, primarily a smartphone, while simultaneously watching TV.
A podcast about multiscreen behavior and 10 charts about multitainment.
This year, 182.9 million Americans will use the internet while watching TV at least once a month.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low.
Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.
Some 43% of US adults are media multitaskers who regularly go online while watching TV.
TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV.