Posts Tagged ‘Multitainment’
Multitainment Behavior [CHART]
In this modern age of entertainment, one screen is no longer enough to satisfy most. eMarketer forecasts 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.
Read MoreMultitainment Users By Device, 2015-2019 [TABLE]
The simultaneous use of second-screen devices—smartphones, tablets and desktops/laptops—while watching TV has increased year to year and will continue through at least 2019.
Read MoreMultitainment Behavior By Baby Boomers, Gen Xers & Millennials [CHART]
Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.
Read MoreMultitainment Behavior, 2015-2019 [CHART]
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.
Read MoreMultitainment Activities [CHART]
Many people use another device, primarily a smartphone, while simultaneously watching TV.
Read MoreMultiscreen Behavior [PODCAST]
A podcast about multiscreen behavior and 10 charts about multitainment.
Read MoreSimultaneous Internet & TV Users, 2014-2018 [TABLE]
This year, 182.9 million Americans will use the internet while watching TV at least once a month.
Read MoreMultitainment Behavior By Generation [CHART]
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Read MoreConsumer Attitudes Toward Primetime TV Ads, 2004-2015 [CHART]
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low.
Read MoreGlobal Mobile Users Who Multitask With Another Device, May 2014 [CHART]
Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.
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