Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
The majority of US children and teens under 18 have access to some sort of digital device.
College students (aged 18-34) own an average of 6.8 devices each, steady from last year.
In terms of individual activities, TV is the clear-cut winner: US adults spend more than 27 hours a week watching TV.
US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type.
Cellphones were the top device owned by US teen and millennial internet users, surpassing computer and radio ownership.
50% of tablet owners played a video game on their device in the past 30 days.
52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.