64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity.
11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
Free vs. Paid Content by Category [CHART]Rate this post via emarketer.com Entertainment-focused content such as movies, music and magazines were purchased by the greatest number of US digital media professionals. In fact, 47% of respondents paid for movies, 36% for digital magazine access and 35% for music. In contrast, just 13% paid for news and […]
Relevance Of Information Sources [CHART]Rate this post via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, […]
American Online Movie Viewers, 2010-2016 [CHART]Rate this post via emarketer.com According to eMarketer projections, online movie viewership spiked from 2010 to 2011, growing from 27.9 million viewers to 59.6 million viewers, and although growth will taper off substantially in 2012, the growth rate will still be approximately 27%. Moreover, eMarketer projects almost 25% of US […]
Tablet Use Frequency By Activity [CHART]Rate this post via emarketer.com Tablets are also likely contributors to online movie growth. According to comScore, almost half of US tablet owners viewed full-length movies or on-demand video or TV episodes on the tablet on at least a monthly basis. Read the rest at eMarketer.
The Demise Of The Plastic Disc Industry [CHART]Rate this post via emarketer.com According to Screen Digest’s analysis, US audience members consumed 1.4 billion units of online movies in 2011. That is expected to reach 3.4 billion units in 2012. Views of physical movie discs, including retail sales and rentals of VHS, DVD and Blu-ray discs, […]