The Star Wars: The Force Awakens trailer generated more than 58 million views during the week following its release on Facebook and YouTube alone.
Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Some 31% of US and Canadian adults say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on social networks.
Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
54% of US teen internet users followed YouTubers on social platforms.
Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.