Video Captions Expectations By Industry [CHART]

Chart: Video Captions Expectations By Industry

Advertisers are increasing their video budgets this year, but are they missing out on one key element that could make a difference to audience engagement? A survey from Verizon Media has found that 7 in 10 (69%) US consumers watch videos without sound in public spaces, making captioning not only important but expected by viewers.

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Subscription Services Market Penetration [CHART]

Chart: Subscription Services Market Penetration

Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?

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Why People Stream Video [CHART]

Chart: Why People Stream Video

The dramatic rise of Netflix and other over-the-top (OTT) video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.

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