The dramatic rise of Netflix and other over-the-top (OTT) video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.
The differences between 18-34-year-olds and those 35 and older were predictable, but nonetheless stark. It’s clear that watching TV shows is a far more popular pastime for adults 35 and up than for their younger counterparts.
This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.
Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.