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Movie Marketing

e-Strategy Trends’ continually updated collection of movie marketing trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.

Video Captions Expectations By Industry [CHART]

Chart: Video Captions Expectations By Industry

Advertisers are increasing their video budgets this year, but are they missing out on one key element that could make a difference to audience engagement? A survey from Verizon Media has found that 7 in 10 (69%) US consumers watch videos without sound in public spaces, making captioning not only important but expected by viewers.

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Subscription Services Market Penetration [CHART]

Chart: Subscription Services Market Penetration

Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?

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Why People Stream Video [CHART]

Chart: Why People Stream Video

The dramatic rise of Netflix and other over-the-top (OTT) video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.

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Moms’ Most-Watched Movie Genres On TV [CHART]

Chart: Moms' Most-Watched Movie Genres on TV

Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.

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