These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
The restaurant and computer industries enjoy the best net perception among US adults.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
The Star Wars: The Force Awakens trailer generated more than 58 million views during the week following its release on Facebook and YouTube alone.
Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Some 31% of US and Canadian adults say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on social networks.
Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.