Movie Marketing

e-Strategy Trends’ continually updated collection of movie marketing trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.

Subscription Services Market Penetration [CHART]

Chart: Subscription Services Market Penetration

Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?

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Why People Stream Video [CHART]

Chart: Why People Stream Video

The dramatic rise of Netflix and other over-the-top (OTT) video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.

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Moms’ Most-Watched Movie Genres On TV [CHART]

Chart: Moms' Most-Watched Movie Genres on TV

Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.

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Industry Reputations [CHART]

Chart: Industry Reputations

It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.

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