The majority of US mobile website traffic on smartphones in June 2014 came from Apple devices, with a 54% share.
Samsung is the clear winner with 55.5% of all Android traffic. Tied for second is Amazon with 8.2%, which makes only the Kindle Fire Tablet.
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.
Apple may be the top smartphone manufacturer in the US, but it’s far behind Samsung when it comes to sharing of its video ads.
Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1.
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.
Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.
With 58% of college students owning an iPhone, only a minority share was left over for all Android phones, let alone BlackBerry.