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Reasons People Pay For Virtual Events [CHART]

via Only 6% of virtual event attendees have paid to attend, although 61% have not paid but might for the right event. Almost all attendees (96%) say the overall agenda of a virtual event is an important factor affecting their willingness to attend, closely followed by specialized content tracks (92%). Other popular factors affecting…

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Virtual Event Attendance Incentives [CHART]

via An overwhelming 97% of event marketers and professionals say compelling content is an important factor in determining whether a virtual event will be worthwhile to attend, according to [pdf] a study conducted in May 2011 by The Professional Convention Management Association (PCMA), UBM Studios, and the Virtual Edge Institute (VEI). Data from “Business…

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