Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Mothers were spending thousands of dollars each year on unplanned items—$2,600, on average, for those who went shopping for their families weekly.
Overspending on extra, unplanned items was the most frustrating part of shopping for or with their family, cited by 51% of mothers.
86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.
49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.
45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.
Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.
Over seven in 10 mothers said they used Coupons I Have Clipped when at the grocery store, and more than one-third used the store’s printed flyer/coupon book.