US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users.
76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.
About six in 10 mothers describing the device as ‘like my backup brain.’
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.
Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.
Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.
Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.