While mothers were quick to embrace Facebook, their adoption of Instagram and Snapchat is a recent development.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
For most American mothers, brand loyalty is all about quality and consistency.
US mothers are checking Facebook more times each day than they did in prior years.
More than nine in 10 mothers with children under 18 in the household are internet users.
Many mothers feel stressed about their presence in the very places marketers are trying to reach them.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Nearly 7 in 10 US mother social media users felt their parenting decisions were always or sometimes judged by other mothers.
In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.
US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users.