While mothers were quick to embrace Facebook, their adoption of Instagram and Snapchat is a recent development.
Mothers were spending thousands of dollars each year on unplanned items—$2,600, on average, for those who went shopping for their families weekly.
Overspending on extra, unplanned items was the most frustrating part of shopping for or with their family, cited by 51% of mothers.
Targeting dads is worth the effort since dads really have taken on more of the household shopping—even if it’s not as much as they suppose.
In this infographic, Nielsen takes a look at the digital lives of American moms.