Financial professionals also reported turning to social media most often in order to read up on commentary and expert insights on the finance world.
Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”
Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
64% of 18-24-year-olds want companies to respond to them when they talk about them online.
This infographic from Marketo serves as a visual checklist for marketing your event via social media.
39.6% of business executives worldwide planned to boost Facebook marketing spending next year, 23.3% planned to spend more on Twitter & 14.9% on Pinterest.
66% of marketers were investing in increasing their social media presence across different platforms & 56% were increasing the frequency of content published.
B2B marketers are devoting a good deal of their work hours to content creation and management and lead generation.