Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.
Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities.
Overall, the top 50 apps ate up 58% of US users’ app time, Nielsen determined.
Despite the growing use of second- and third-screen devices, TVs remain the dominant way that people get their video fix.
91.7% of consumers have watched video content on another device besides a television.
The average screen resolution used worldwide increased last month for the first time in years.
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
According to an April comScore MobiLens study, 53% of US tablet users watched mobile video or TV at least once that month, compared to only 20% of smartphone users.
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.