33% said they used mobile sites and apps with about the same frequency.
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.
Just 56% of news organizations’ mobile sites featured social sharing buttons on their homepage.
Among print news and media sites studied, 40% served dedicated mobile versions.
Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.
80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.
Mobile site experiences are failing to keep up with visitors’ expectations, details NetBiscuits in a survey of 6,000 mobile web users across 6 countries.
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase.
Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals).