On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.
This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Most small and medium-sized businesses based in the US still don’t have a mobile-optimized website.
The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
Public desktop websites are a greater priority than smartphone apps or public mobile sites when it comes to providing a consistent customer experience.
The percentage of website traffic in North America coming from smartphones with a screen size of 5-plus inches rose about 160% between September 2013 and September 2014.