Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
This year, US adults will spend 1 hour and 54 minutes a day using apps on their smartphones, 7 minutes more than last year.
Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.
Chitika has taken a look at how tablet usage – in this case web browsing only, not applications – fluctuates during a typical day.
The average time it takes to load a Fortune 100 company homepage on a smartphone is about 5 seconds.