Wearable device awareness is high, but ownership—and purchase intent—remain low.
How People Use Apple Passbook: Respondents were most likely to use Apple Passbook for mobile coupons.
Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.
This infographic from vouchercloud illustrates the many facets of the mobile consumer.
49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications.