Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time.
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Many people look to social media for their news consumption. This chart shows where.
Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.