The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.