Over time, the number of cell owners performing activities across the board has grown.
Mobile devices are making workers more productive, making them 35% more likely to collaborate with colleagues than those who are phone-less.
Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
The vast majority of Americans (283.3 million) watched TV in their homes in Q1, more than 1.5 times the number (162.5 million) who watched video online.
70% of likely voters claimed in June to have watched live TV in the previous week.
This infographic by Direct SAT TV illustrates the rise of mobile video.
Global Mobile Video Views, 2011 & 2012 [CHART]Rate this post via emarketer.com April data from market research firm Strategy Analytics also captured the steep growth of mobile video. In 2011, Strategy Analytics cited 108 billion mobile videos viewed worldwide; in 2012 that number has already climbed to 280 billion views. Read the rest at eMarketer.
TV Multitasking By Device [CHART]Rate this post via marketingcharts.com 63% of live TV viewers and 66% of DVR TV viewers say they used another device at least once the last time they watched TV, with the most common device used being a computer (53% and 50%, respectively), according to [pdf] a May 2012 report from […]