63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home.
Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.
Social media captures 31% of smartphone internet time, compared to 18% of PC internet time.
Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.
the share of time spent watching online video on mobile phones and tablets continues to increase, passing 5% in August and hitting 5.4% in September.
Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.
44% of cell phone owners said they had used their phones to record video.