Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
The vast majority of Americans (283.3 million) watched TV in their homes in Q1, more than 1.5 times the number (162.5 million) who watched video online.
70% of likely voters claimed in June to have watched live TV in the previous week.
This infographic by Direct SAT TV illustrates the rise of mobile video.
Global Mobile Video Views, 2011 & 2012 [CHART]Rate this post via emarketer.com April data from market research firm Strategy Analytics also captured the steep growth of mobile video. In 2011, Strategy Analytics cited 108 billion mobile videos viewed worldwide; in 2012 that number has already climbed to 280 billion views. Read the rest at eMarketer.
TV Multitasking By Device [CHART]Rate this post via marketingcharts.com 63% of live TV viewers and 66% of DVR TV viewers say they used another device at least once the last time they watched TV, with the most common device used being a computer (53% and 50%, respectively), according to [pdf] a May 2012 report from […]
Frequency Of Alternative TV Viewing [TABLE]Rate this post via emarketer.com Viewers are not only availing themselves of new paths to content, they also are now watching shows in a variety of ways. More than one-third of respondents watched TV programs on an over-the-top device or via another alternative platform at least once a month, according […]
Video Audience, By Race [CHART]Rate this post via marketingcharts.com nielsen-video-audience-time-spend-race-in-q42011-may2012.pngAmong internet video viewers, Asians spent by far the most time of any race or ethnicity watching video content in Q4 2011, according to [download page] a May 2012 Nielsen report. With a monthly average of 8 hours and 43 minutes, they easily consumed more internet […]
Video Consumption, By Generation [CHART]Rate this post via emarketer.com For men, digital media is helping bring them closer to women in their consumption of video content. According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched about 10 hours more traditional television per month than men […]