Since nearly all mobile video viewers are mobile video sharers, Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies.
The overwhelming majority, 86.5%, said they were unaware of Vine.
Video streaming and communications applications such as YouTube, Hulu, and Netflix accounted for exactly half of data consumption on tablets, and 45% on smartphones.
Over half of respondents streamed via a PC, nearly half streamed through an internet-connected device, and 29% streamed through a mobile device.
The iPhone apps on the list that saw the biggest year-over-year growth were Facebook Messenger (+554%) and Instagram (+197%), also owned by Facebook.
eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013.
16% share mobile video content every day, and another 33% do so on a weekly basis.