By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.
Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
US consumers spend an average of 35 hours per week watching live and timeshifted television.