e-Strategy Marketing Trends

Marketing Trends & Statistics

  • Home
  • Content Marketing
  • Social Media
  • Email Marketing
  • Search Engine Marketing
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • e-Strategy Blog
  • eStrategy TV
  • Feed
  • About
Home » Mobile Video

Wanna Reach Gen Z? Use Mobile Video [CHART]

Chart: Mobile Apps Used By Gen Z & Millennials

Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

November 27, 2018 By David Erickson Leave a Comment
Filed Under: Consumer Behavior, Generation V, Generations, Millennials, Mobile Behavior, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Chart, Instagram, Mobile Apps, Mobile Social, Mobile Video, Short-Form Video, Snapchat, Statistics, YouTube

Out Of Home TV Viewing By Generation [CHART]

Chart: Out Of Home TV Viewing by Generation

Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

September 13, 2018 By David Erickson Leave a Comment
Filed Under: Baby Boomers, Consumer Behavior, Ethnic Marketing, Generation V, Generation X, Generations, GI Generation, Media Consumption, Millennials, Mobile Behavior, Mobile Marketing, Silent Generation, Video Marketing Tagged With: Broadcast Television, Cable News, Cable Television, Chart, Entertainment Marketing, Hispanics, Journalism, Latinos, Media Marketing, Mobile Video, Sports Marketing, Statistics, Television, Television Marketing

Generation V Tablet Activities [CHART]

Chart: Generation V Tablet Activities

Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

July 23, 2018 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Generation V, Generations, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Games, Video Marketing Tagged With: Chart, eBooks, Mobile Apps, Mobile Gaming, Mobile Messaging, Mobile Social, Mobile Video, Music Marketing, Statistics, Tablets, Video Chat

Time Spent With Mobile vs Television [CHART]

Chart: Time Spent With Mobile And Television

Americans are spending less time with most major media, with one major exception: smartphones.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

July 4, 2018 By David Erickson
Filed Under: Consumer Behavior, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Podcast, Video Marketing Tagged With: Chart, Mobile Video, Statistics, Television

Smartphone Activities Americans Over 50 [CHART]

Chart: Smartphone Activities Among 50-Plus

Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

May 18, 2018 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, eCommerce, Email Marketing, Generation X, Generations, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Online Ratings, Online Reviews, Social Media Marketing, Technographics, Video Marketing, Voice Activation, Webinar Marketing Tagged With: Chart, Healthcare Marketing, How To Videos, Instant Messaging, mCommerce, Mobile Apps, Mobile Banking, Mobile Gaming, Mobile Shopping, Mobile Social, Mobile Video, Online Courses, Smartphones, Statistics

Mobile Video Viewers’ Frustrations [CHART]

Chart: Mobile Video Viewing Frustrations

There are few things more frustrating for cord-cutters than getting home from a long day’s work and queuing up their favorite show online as they kick back on the couch, only to realize they can’t watch in peace and harmony because the video won’t load correctly.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

May 11, 2018 By David Erickson
Filed Under: Advertising, Consumer Attitudes, Consumer Behavior, Mobile Advertising, Mobile Behavior, Mobile Marketing, Online Behavior, User Experience, Video Marketing Tagged With: Buffering, Chart, Customer Experience, CX, Mobile Video, Statistics, UX, Video Streaming

Top Social Video Platforms [VIDEO]

Chart: Top Social Video Platforms

New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

March 30, 2018 By David Erickson
Filed Under: Consumer Behavior, Media Consumption, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Chart, Facebook, Instagram, Mobile Video, Pinterest, Short-Form Video, Snapchat, Social Video, Statistics, Twitter, Vimeo, Wechat, YouTube

Effectiveness Of Video Marketing Platforms [CHART]

Chart: Effectiveness Of Video Marketing Platforms

Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

March 28, 2018 By David Erickson
Filed Under: Content Marketing, Social Media Marketing, Video Marketing, Virtual Reality, Webinar Marketing Tagged With: 360 Video, Chart, Facebook, Facebook Live, Facebook Video, Instagram, Interactive Video, LinkedIn, LinkedIn Video, Mobile Video, Short-Form Video, Snapchat, Social Video, Statistics, Streaming Video, Twitter, Twitter Video, YouTube

Instagram User Penetration, 2016-2021 [CHART]

Chart: Instagram User Penetration, 2016-2021

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

March 16, 2018 By David Erickson
Filed Under: Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Chart, Instagram, Market Penetration, Mobile Social, Mobile Video, Photo Marketing, Podcast, Statistics

App Install Ad Budget Allocations [TABLE]

Table: App Install Ad Budget Allocations

Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

February 23, 2018 By David Erickson
Filed Under: Advertising, Banner Advertising, Display Advertising, Marketing Budgets, Mobile Advertising, Mobile Marketing, Native Advertising, Online Behavior, Outdoor Advertising, Print Advertising, Radio Advertising, Social Media Advertising, Social Media Marketing, Television Advertising, Video Marketing Tagged With: Broadcast Advertising, Mobile Apps, Mobile Video, Social Video, Statistics, Table

  • 1
  • 2
  • 3
  • …
  • 26
  • Next Page »
Follow  Join  Follow  Subscribe  RSS  Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Free Weekly Newsletter

Join thousands of your marketing peers who follow e-Strategy by subscribing to the free bi-monthly content marketing newsletter:
  • This field is for validation purposes and should be left unchanged.

Categories

Tags

Apple Automotive Marketing Blogging Brand Marketing Chart Computers Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hispanics Hospitality Marketing Infographic Instagram Latinos LinkedIn mCommerce Men Metrics Mobile Apps Mobile Social Mobile Video Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Statistics Table Tablets Television Travel Marketing Twitter United Kingdom United States Women YouTube

Popular Posts

  • Effects Of Social Customer Service, October 2012 [CHART]
  • eCommerce Traffic From Facebook vs. Pinterest, April 2013 [CHART]
  • Email Drives Virtual Event Registration [CHART]
  • Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • Consumers Attitudes Toward Social Logins, February 2013 [CHART]
  • B2C vs B2B Content Marketing, October 2013 [TABLE]
  • SMBs’ Use Of Online Marketing Channels, November 2013 [CHART]
  • Content Sharing Growth By Channel, 2013 [CHART]
  • Content Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]
  • B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

RSS e-Strategy Blog

  • Personas, Presentations & LinkedIn Publishing – Beyond Social Media #50 [VIDEO]
  • eBay’s Crisis Communications Disaster & AMC Catches Fire On Tumblr
  • Michael Sams’ Reality Show & The Weather Channel’s Twitter Storm [VIDEO]
  • Amazon’s Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
  • NBA’s Racist Owner & A Music Shop’s Smart Content Marketing [VIDEO]
February 2019
S M T W T F S
« Jan    
 12
3456789
10111213141516
17181920212223
2425262728  

Copyright © 2019 David Erickson