Mobile Video
e-Strategy Trends’ continually updated collection of mobile video trends and statistics for marketing, public relations, advertising and strategic communications professionals.
TikTok US Users By Age & Income [CHART]
Who is downloading and using TikTok? Not surprisingly, data from March 2019 shows that the age group with the largest number of unique visitors is 18-24-year-olds (3.7 million), which accounts for just over one-quarter (25.8%) of the total US adult visitors.
Read MoreUS TikTok Growth, 2017-2019 [CHART]
There’s a new social media kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of Snapchat and Instagram Stories, TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.
Read More23 Video Marketing Statistics [INFOGRAPHIC]
This infographic from Digital Vidya illustrates 23 video marketing statistics to highlight the importance of the tactic and also provides some video marketing tips and best practices.
Read MoreMobile Advertising [INFOGRAPHIC]
This infographic from Connext Digital illustrates some statistics and trends about mobile advertising.
Read MoreGeneration V’s Preferred Social Media Apps [CHART]
Sure, teens aren’t that into Facebook anymore. But it still serves some purpose to them, according to the State of Gen Z report from the Center for Generational Kinetics.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
This infographic from Renderforest illustrates 47 video marketing statistics to help you think through your video marketing strategy.
Read MoreWanna Reach Gen Z? Use Mobile Video [CHART]
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
Read MoreOut Of Home TV Viewing By Generation [CHART]
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
Read MoreGeneration V Tablet Activities [CHART]
Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.
Read MoreTime Spent With Mobile vs Television [CHART]
Americans are spending less time with most major media, with one major exception: smartphones.
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