Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV set (10% this year, up from 5%).
About 6 in 10 smrt phone users said they rarely (20.6%) or never (39.7%) watch TV shows, movies, or video content on their device during the average week.
One-quarter of internet users reported using their smartphones to watch streaming TV and movies while on the go, and nearly as many said the same about tablets.
Younger children are spending less time overall in front of screens, according to an October 2013 survey of US parents with kids ages 8 and younger.
Among adult pay-TV subscribers who also use a home broadband service, more than 8 in 10 feel that the ability to view live TV channels and programs on any net-connected device would be valuable.
A leading 10.7% share of TV viewers from around the world said they want their future TV experience to be free of ads.
While smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows.
Just 2% of all TV hours logged were on tablets (1%) or smart phones (1%).
An average of just 44% of viewing of full-length TV shows is live.