Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
About 5.6 million more people have gotten on board with WhatsApp.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Convenience, security and speed are the most important elements of a good mobile experience.