Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Convenience, security and speed are the most important elements of a good mobile experience.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.