Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
More than 52 million people in the US will use Twitter on a monthly basis.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.