The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
More than 52 million people in the US will use Twitter on a monthly basis.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
About 5.6 million more people have gotten on board with WhatsApp.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.