eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time.
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.