About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.
According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.