Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
The only activity of those identified for which smartphones are the primary device is social media use.
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year.
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
A leading 69% of retailers pointed to their need to be there to meet consumers’ use of mobile as part of their shopping experience as their top challenge.
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.